Coaching in focus

Coaching is all about human search for the ultimate meaning of life through living it moment by moment. That is why more and more people are learning how they could use it to transform their lives either through self-coaching or by hiring the services of a coach.

However, coaching still remains one of the social services that are only available to the rich, the famous and some few lucky ones who are in comparatively senior management positions in public and private sectors.  The poor, hard-to-reach and socially excluded members of the community have little or no access to coaching.

One could argue that the poor already have free access to similar services through other social intervention agencies such as counselling, therapy, teaching, mentoring, etc. The fact of the matter is that these professionals provide services that are uniquely different from coaching. However, I consider the services of a coach to be complementary to the services other professional provide to their clients.  Coaching starts where counselling or therapy stops.    

Consequently, I belief the existing network of social service intervention agencies can be further expanded and developed to incorporate life coaching. This should provide a comprehensive system that helps to improve the quality of life of local people. Such integrated system would be made available free of charge at the point of use to support people to achieve social inclusion within the community. Such a system would provide proactive, holistic and client focused support-based personal services that prevent hard to reach people from becoming socially excluded, assisting them to integrate into the community, helping them to believe in themselves and thus able to achieve their full potential in life.